Team Universal

Project Overview

Client: Team Universal (A Voluntary Team under NBCUniversal to participate in The King's Trust Million Makers Challenge)
Industry: Media and Entertainment, Charity
Timeline: April 2025 - Present
My Role: Creative Marketing Lead
Key Skills: Brand Identity Refresh, Logo Creation, Marketing Assets Creation, Framer Website Development
Key Tools: Illustrator, Blender, Framer, Pen & Paper

Team Universal

☞ Brand Visual Identity Refresh & Strategy

The strategy is an ongoing piece as we adapt through feedbacks and reviews.

☞ Event Marketing

☞ Pitch Deck Design

☞ Website Development (In Progress)

Link: https://teamuniversal.framer.website/

☞ Challenges

• It takes a while to convince the team to change the brand logos as everyone is used to the original version. But the logo has to be changed as the company is very protective when it comes to IP branding so our previous logo has never been officially approved.
  
  At the end, I convinced them that this is a necessary change to increase our team's visibility and not be caught in any legal issues.

☞ Current Results & Impact

1. The rebrand emphasise on the purpose of the event and tell the audience WHY they have to donate to our team for The King's Trust Million Makers. Adding a sentence for "Small Act, Big Impact" and "£5 per person to change young person’s life (All materials provided!" greatly increased our visibility in the company.
   
   ✦ Our first-ever crochet workshop attracted 50 participants, earning £330 for The King's Trust Million Makers, raising 18x the workshop cost! ✦

☞ Current Learnings

1. As the creative marketing lead, I find that it is very important to finalise a communication workflow with the team members and the event leads to effectively coordinate what marketing assets needs to be delivered. I created a Microsoft Form to

Stay tuned! There're more to come! ✧