DreamWorks APAC

Project Overview

Client: DreamWorks APAC Creative Marketing Team
Industry: Media and Entertainment
Timeline: May 2025 - June 2025
My Role: Graphic Designer Voluntary Assistant
Key Skills: Reel Editing, Social Media Strategy, Creative Activity for Children
Key Tools: After Effects, Photoshop, Illustrator

DreamWorks APAC (Asia-Pacific)'s Creative Marketing Team requires support on creating marketing assets for social media platform and children activity sheets to promote their IPs continuously (Gabby's Dollhouse, How to Train your Dragon, Boss Baby, Shrek etc.). I worked with the graphic designer in the team to develop the following concepts following the brand's guidelines and focusing focusing on engaging fans with the IPs.

☞ Instagram Reel (The Croods)

☞ Instagram Post

I developed a game concept for the Instagram Post to increase engagement with fans. The brand and IPs can be promoted further by the algorithm through fans commenting and reacting to the post.

☞ Activity Sheets

These symmetrical drawing and object finding activity can:

• Train children's observation, visual symmetry, spatial awareness, focus, fine motor skills and hand-eye coordination

• Strengthen the connection between the DreamWorks IP (Gabby's Dollhouse) and the early years fans

☞ Learnings

1. Each activity sheet is a story inspired from the series. It has to tell a story in simple words to help children understand the task and learn through play.

2. Analysing previous creative assets is crucial to avoid overlapping concepts too many times. This helps the brand to remain innovative and creative when interacting with fans.